Fur: Friend or Foe?

FUR: Friend or Foe?

Gucci recently unveiled their 10 year plan to make sustainability part of their mission statement. In the company’s new ‘Culture of Purpose’ mandate, the fashion giant has committed to putting the spotlight on humanitarian, environmental and inclusive initiatives for spring of 2018.

They’re not alone. Many companies are seeking out alternatives to animal products, and Stella McCartney takes it a step further. Her funky shoe designs incorporate re-purposed wood and biodegradable materials.

What about companies that continue to incorporate fur in their designs? Fendi flaunts their love of the stuff- their double “F” logo stands for “Fun Fur” after all. The designers at Fendi have been praised for their intricate work when it comes to weaving fur into their designs.

Karl Lagerfeld has gone on record to say that he abhors animal cruelty, and feels that fur can be sourced ethically. From his standpoint, he’s keeping people employed by using fur in his designs. Fur is a 40 million dollar industry, and 60,000 people are employed by the fur trade in Canada alone.

There are trappers and fur farms that maintain a strict code of ethics when it comes to animal welfare and sustainable practices.

Saga Furs, for example, provides information about their sources online and has a mandate to keep operations both transparent and environmentally friendly.

In some corners of the globe the fur industry is not so regulated, and not every company is as open about what goes on behind the scenes.

If you talk to the folks down at PETA, there isn’t an ethical way to source fur and one farm is as bad as another. It’s simply unacceptable in the eyes of some animal lovers.

So, fashionistas, where do you land on the issue? Will you have fun with Fendi, or are you all Gucci?

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